Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, c2006. - vii, 88p. : . ill. ; 29 cm.
includes index.
0074716107
00040688
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2006
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, c2006. - vii, 88p. : . ill. ; 29 cm.
includes index.
0074716107
00040688
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2006