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Advertising and promotion :

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 3rd ed. - Boston, Mass. : Irwin/McGraw-Hill, c2006. - vii, 88p. : . ill. ; 29 cm.

includes index.

0074716107

00040688


Advertising.
Sales promotion.
Communication in marketing.

HF5823 / .B387 2006