Public relations /
Jefkins, Frank.
Public relations / Frank Jefkins; Daniel Yadin, revised and edited. - 5th ed. - Harlow : Pearson Education, 1998. - ix, 293 pages : ill. ; 21 cm.
Includes index.
History of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of public relations -- New developments and trends.
9780273634324
Public relations--Communication.
HM263 / .J45 1998
Public relations / Frank Jefkins; Daniel Yadin, revised and edited. - 5th ed. - Harlow : Pearson Education, 1998. - ix, 293 pages : ill. ; 21 cm.
Includes index.
History of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of public relations -- New developments and trends.
9780273634324
Public relations--Communication.
HM263 / .J45 1998