Strategic management in the hospitality industry /
Olsen, Michael D.
Strategic management in the hospitality industry / Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2014. - xvii, 362 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategic management in the hospitality industry -- Thinking strategically a working model -- Environmental assessment -- Environmental scanning -- Environmental assessment scanning the remote environment -- Environmental assessment scanning the environment -- Investing in competitive methods -- Choosing competitive methods portfolios of products and services -- Analyzing core competencies -- Leadership and strategy -- Strategy alignment and implementation.
9781292027418
2007040763
Hospitality industry--Management.
Strategic planning.
TX911.3.M27 / .O47 2014
Strategic management in the hospitality industry / Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2014. - xvii, 362 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategic management in the hospitality industry -- Thinking strategically a working model -- Environmental assessment -- Environmental scanning -- Environmental assessment scanning the remote environment -- Environmental assessment scanning the environment -- Investing in competitive methods -- Choosing competitive methods portfolios of products and services -- Analyzing core competencies -- Leadership and strategy -- Strategy alignment and implementation.
9781292027418
2007040763
Hospitality industry--Management.
Strategic planning.
TX911.3.M27 / .O47 2014