Marketing management /
Kotler, Philip/
Marketing management / Philip Kotler ... [et al.]. - Harlow, England ; New York : Pearson/Prentice Hall, 2009. - xxxviii, 889 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
Part one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth.
9780273718567
2008053888
014-86996 bnb GBA-90258 bnb
Marketing--Management.--Europe
Marketing--Management.
HF5415.13 / .M35224 2009
Marketing management / Philip Kotler ... [et al.]. - Harlow, England ; New York : Pearson/Prentice Hall, 2009. - xxxviii, 889 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
Part one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth.
9780273718567
2008053888
014-86996 bnb GBA-90258 bnb
Marketing--Management.--Europe
Marketing--Management.
HF5415.13 / .M35224 2009