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Strategic management concepts and cases: a competitive advantage approach /

David, Fred R.

Strategic management concepts and cases: a competitive advantage approach / Fred R. David & Forest R. David. - 16th Global ed. - Boston : Pearson, c2017. - 680p. : col.ill. ; 28 cm.

includes indexes.

Strategic management essentials -- Outside USA strategic planning -- Ethics, social responsibility, and sustainability -- types of strategies -- Vision and mission analysis -- The internal audit -- The external audit -- Strategy generation and selection -- Strategy implementation -- Strategy execution -- Strategy monitoring.

9781292148496

HD30.28 / .D38 2017