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Street, Nancy Lynch.

American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen. - Jefferson, N.C. : McFarland & Co., c2003. - xii, 288 p. ; 23 cm.

Includes bibliographical references (p. 270-286) and index.

The Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.

ISBN: 9780786415441

LCCN: 2002152807

Subjects--Topical Terms:
Corporations, American--China.
Corporate culture--China.
National characteristics, Chinese.

Subjects--Geographic Terms:
China--Economic conditions--2000-

LC Class. No.: HD2910 / .S74 2003

Dewey Class. No.: 338.8/8973051