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Marketing : (Record no. 2116)

MARC details
000 -LEADER
fixed length control field 01883pam a2200313 a 4500
001 - CONTROL NUMBER
control field 2453212
003 - CONTROL NUMBER IDENTIFIER
control field ZET-ke
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250919150741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 890814s1990 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 89022881
Canceled/invalid LC control number 89223881
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 100273750011
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273750017
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ZET-Ke
Modifying agency DLC
050 10 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .A7 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 28585
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong,
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc Pearson;
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 644 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing:creating and capturing customer value – Company and marketing strategy:partnering to build customer relationships – Analyzing the marketing environment – Managing marketing information to gain customer insights – Consumer markets and consumer buyer behavior – Customer-driven marketing strategy: creating value for target customers – Products, services, and brands: building customer value – Developing new products and managingg the product life-cycle strategies – Pricing: understanding and capturing customer value – Marketing channels: delivering customer value – Retailing and wholesaling – Communicating customer value: integrated marketing marketing communication strategy – Personal selling and sales promotion – Direct and online marketing: building direct customer relationships – The global marketplace – Sustainable marketing: social responsibility and ethics.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Understanding the marketplace and consumers
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Designing a customer strategy and mix
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name kotler, philip.
9 (RLIN) 166
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Call number prefix HF5415
Call number suffix .A7 2011
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Library of Congress Classification     Non-fiction Zetech Library - Mang'u Campus Zetech Library - Mang'u Campus General Stacks 09/07/2015 Ausi 3254 3 HF5415.A72011 Z004863 06/01/2025 15/06/2023 C.8 09/07/2015 Books 1
    Library of Congress Classification     Non-fiction Zetech Library - Mang'u Campus Zetech Library - Mang'u Campus General Stacks 09/07/2015 Ausi 3255 3 HF5415.A72011 Z004858 06/01/2025 15/06/2023 C.9 09/07/2015 Books  
    Library of Congress Classification   Not For Loan Reference Zetech Library - Nairobi City Campus Zetech Library - Nairobi City Campus Reference 09/07/2015 Ausi 2892 1 HF5415.A72011 Z004856 08/01/2025 20/09/2016 C.1 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Nairobi City Campus Zetech Library - Nairobi City Campus General Stacks 09/07/2015 Ausi 2930   HF5415.A72011 Z004859 08/01/2025   C.2 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Nairobi City Campus Zetech Library - Nairobi City Campus General Stacks 09/07/2015 Ausi 3578 3 HF5415.A72011 Z004861 08/01/2025 06/06/2018 C.3 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Nairobi City Campus Zetech Library - Nairobi City Campus General Stacks 09/07/2015 Ausi 3253 2 HF5415.A72011 Z004864 08/01/2025 15/11/2017 C.7 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Nairobi City Campus Zetech Library - Nairobi City Campus General Stacks 09/07/2015 Ausi 3256 1 HF5415.A72011 Z004857 08/01/2025 15/11/2017 C.10 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Ruiru Campus Zetech Library - Ruiru Campus General Stacks 09/07/2015 Ausi 2931 2 HF5415.A72011 Z004862 10/01/2025 15/06/2023 C.4 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Ruiru Campus Zetech Library - Ruiru Campus General Stacks 09/07/2015 Ausi 3251 2 HF5415.A72011 Z004860 10/01/2025 15/06/2023 C.5 09/07/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Ruiru Campus Zetech Library - Ruiru Campus General Stacks 09/07/2015 Ausi 3252 3 HF5415.A72011 Z004865 10/01/2025 15/06/2023 C.6 09/07/2015 Books 1
    Library of Congress Classification     Non-fiction Zetech Library - Ruiru Campus Zetech Library - Ruiru Campus General Stacks 13/05/2016   6066   HF 5415 .A76 2012 Z007597 10/01/2025   C.10 13/05/2016 Books