Marketing : (Record no. 2116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01171pam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2453212 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220128020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890814s1990 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 89022881 |
| Canceled/invalid LC control number | 89223881 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 100273750011 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273750017 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-Ke |
| Modifying agency | DLC |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .A7 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Gary Armstrong, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | Pearson; |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 644 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Understanding the marketplace and consumers |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Designing a customer strategy and mix |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | kotler, philip. |
| 9 (RLIN) | 166 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .A7 2011 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 09/07/2015 | Ausi | 3254 | 3 | HF5415.A72011 | Z004863 | 06/01/2025 | 15/06/2023 | C.8 | 09/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 09/07/2015 | Ausi | 3255 | 3 | HF5415.A72011 | Z004858 | 06/01/2025 | 15/06/2023 | C.9 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Not For Loan | Reference | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 09/07/2015 | Ausi | 2892 | 1 | HF5415.A72011 | Z004856 | 08/01/2025 | 20/09/2016 | C.1 | 09/07/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 2930 | HF5415.A72011 | Z004859 | 08/01/2025 | C.2 | 09/07/2015 | Books | |||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3578 | 3 | HF5415.A72011 | Z004861 | 08/01/2025 | 06/06/2018 | C.3 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3253 | 2 | HF5415.A72011 | Z004864 | 08/01/2025 | 15/11/2017 | C.7 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 09/07/2015 | Ausi | 3256 | 1 | HF5415.A72011 | Z004857 | 08/01/2025 | 15/11/2017 | C.10 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 2931 | 2 | HF5415.A72011 | Z004862 | 10/01/2025 | 15/06/2023 | C.4 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3251 | 2 | HF5415.A72011 | Z004860 | 10/01/2025 | 15/06/2023 | C.5 | 09/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 09/07/2015 | Ausi | 3252 | 3 | HF5415.A72011 | Z004865 | 10/01/2025 | 15/06/2023 | C.6 | 09/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 13/05/2016 | 6066 | HF 5415 .A76 2012 | Z007597 | 10/01/2025 | C.10 | 13/05/2016 | Books |