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Marketing for tourism / (Record no. 226)

MARC details
000 -LEADER
fixed length control field 01489cam a22002774a 4500
001 - CONTROL NUMBER
control field 13493449
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191101132252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040218s2004 enkab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004045152
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273682296
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ZET-Ke
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.A1
Item number H647 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holloway, J. Christopher.
9 (RLIN) 422
245 10 - TITLE STATEMENT
Title Marketing for tourism /
Statement of responsibility, etc J. Christopher Holloway.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Prentice Hall/Financial Times,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 510 p. :
Other physical details ill. (some col.), 1 map ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 494-497) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism --The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and tourism -- Direct marketing: theory and practice -- Public relations and its uses in the tourism industry -- Marketing control.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism.
9 (RLIN) 111
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
9 (RLIN) 481
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Classification part G155.A1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type Total Renewals
    Library of Congress Classification     Non-fiction Zetech Library - Mang'u Zetech Library - Mang'u General Stacks 22/10/2014 251 3 G 155 .A1H647 2004 Z000905 04/01/2024 06/08/2015 C1 22/10/2014 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Mang'u Zetech Library - Mang'u General Stacks 22/10/2014 253 2 G 155 .A1H647 2004 Z000906 04/01/2024 05/08/2015 C2 22/10/2014 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 27/03/2012 252 15 G 155 .A1H647 2004 Z000903 13/02/2024 30/01/2024 C1 27/03/2012 Books  
    Library of Congress Classification     Non-fiction Zetech Library - Pioneer Zetech Library - Pioneer General Stacks 27/03/2012 250 10 G 155 .A1H647 2004 Z000904 04/01/2024 06/02/2018 C2 27/03/2012 Books 1
    Library of Congress Classification       Zetech Library - TRC Zetech Library - TRC General Stacks 27/04/2015 1050 3 G 155 .A1H647 2004 Z004267 04/01/2024 31/01/2017 C2 27/04/2015 Books  
    Library of Congress Classification     Non-fiction Zetech Library - TRC Zetech Library - TRC General Stacks 27/04/2015 1051 4 G 155 .A1H647 2004 Z004269 04/01/2024 12/08/2015 C3 27/04/2015 Books