Marketing for tourism / (Record no. 226)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01489cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13493449 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191101132252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040218s2004 enkab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004045152 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273682296 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | H647 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holloway, J. Christopher. |
| 9 (RLIN) | 422 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for tourism / |
| Statement of responsibility, etc | J. Christopher Holloway. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | Prentice Hall/Financial Times, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 510 p. : |
| Other physical details | ill. (some col.), 1 map ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 494-497) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism --The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and tourism -- Direct marketing: theory and practice -- Public relations and its uses in the tourism industry -- Marketing control. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism. |
| 9 (RLIN) | 111 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism |
| General subdivision | Marketing. |
| 9 (RLIN) | 481 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | G155.A1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 22/10/2014 | 251 | 3 | G 155 .A1H647 2004 | Z000905 | 04/01/2024 | 06/08/2015 | C1 | 22/10/2014 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 22/10/2014 | 253 | 2 | G 155 .A1H647 2004 | Z000906 | 04/01/2024 | 05/08/2015 | C2 | 22/10/2014 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 27/03/2012 | 252 | 15 | G 155 .A1H647 2004 | Z000903 | 13/02/2024 | 30/01/2024 | C1 | 27/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 27/03/2012 | 250 | 10 | G 155 .A1H647 2004 | Z000904 | 04/01/2024 | 06/02/2018 | C2 | 27/03/2012 | Books | 1 | ||||
| Library of Congress Classification | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 27/04/2015 | 1050 | 3 | G 155 .A1H647 2004 | Z004267 | 04/01/2024 | 31/01/2017 | C2 | 27/04/2015 | Books | ||||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 27/04/2015 | 1051 | 4 | G 155 .A1H647 2004 | Z004269 | 04/01/2024 | 12/08/2015 | C3 | 27/04/2015 | Books |