MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02092cam a22002894a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13544288 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190814120650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040331s2005 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004040321 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072525231 (alk. paper : hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072947038 (hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M369 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
34 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a global-managerial approach / |
| Statement of responsibility, etc |
William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli, 793 [22] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| Accompanying material |
1 CD ROM (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
35 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
McCarthy's name appears first on the earlier edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 725-787) and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing's role in the economy -- The marketing management process -- Evaluating opportunities in changing market environments -- Information for marketing decisions: MIS and market research -- Finding target market opportunities with market segmentation -- Behavioural dimensions of the consumer market -- Business to business marketing -- Elements of product planning for goods and services -- Product management and new product development -- Place and development of channels of distribution -- Customer service, logistics and distribution -- Pricing objectives and policies -- Price in the business world -- Communication and promotional management -- The promotional mix -- Personal selling and customer service -- Marketing planning and forecasting -- Implementing and controlling marketing plans: evolution and revolution. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| General subdivision |
Management. |
| 9 (RLIN) |
36 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome. |
| Fuller form of name |
(Edmund Jerome) |
| 9 (RLIN) |
37 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| Call number prefix |
HF5415.13 |
| Call number suffix |
.M369 2005 |
