Guerrilla marketing : (Record no. 6843)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05303cam a2200841 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1059125004 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241121072710.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr mn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181026t20182018ilua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | N$T |
| Modifying agency | EBLCP |
| -- | UKMGB |
| -- | OCL |
| -- | YDX |
| -- | IDB |
| -- | OSU |
| -- | AU@ |
| -- | OCLCQ |
| -- | DEGRU |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| -- | SFB |
| -- | OCLCQ |
| -- | BRX |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| -- | OCLCQ |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB8N1491 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 019144086 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780226590783 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 022659078X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780226590509 |
| Qualifying information | (hardcover ; |
| -- | alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 022659050X |
| Qualifying information | (hardcover ; |
| -- | alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780226590646 |
| Qualifying information | (paperback ; |
| -- | alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 022659064X |
| Qualifying information | (paperback ; |
| -- | alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 1796103 |
| -- | (N$T) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1059125004 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | org.bibliovault.9780226590783 |
| Source of stock number/acquisition | BiblioVault |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | s-ck--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | F2279 |
| Item number | .F387 2018eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | HIS |
| Subject category code subdivision | 033000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 986.106/34 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fattal, Alexander L., |
| Relator term | author. |
| 9 (RLIN) | 9656 |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla marketing : |
| Remainder of title | counterinsurgency and capitalism in Colombia / |
| Statement of responsibility, etc | Alexander L. Fattal. |
| 264 #1 - | |
| -- | Chicago ; |
| -- | London : |
| -- | The University of Chicago Press, |
| -- | 2018. |
| 264 #4 - | |
| -- | �2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiii, 310 pages) : |
| Other physical details | illustrations |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Chicago studies in practices of meaning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model. |
| 588 0# - | |
| -- | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Added to collection customer.56279.3 |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Fuerzas Armadas Revolucionarias de Colombia. |
| 9 (RLIN) | 9657 |
| 610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Fuerzas Armadas Revolucionarias de Colombia |
| Source of heading or term | fast |
| 9 (RLIN) | 9657 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Colombia |
| General subdivision | Politics and government |
| Chronological subdivision | 1974- |
| 9 (RLIN) | 9658 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Propaganda |
| Geographic subdivision | Colombia. |
| 9 (RLIN) | 9659 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Counterinsurgency |
| Geographic subdivision | Colombia. |
| 9 (RLIN) | 9660 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and peace |
| Geographic subdivision | Colombia. |
| 9 (RLIN) | 9661 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and war |
| Geographic subdivision | Colombia. |
| 9 (RLIN) | 9662 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Insurgency |
| Geographic subdivision | Colombia. |
| 9 (RLIN) | 9663 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Propagande |
| Geographic subdivision | Colombie. |
| 9 (RLIN) | 9664 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Contre-r�ebellion |
| Geographic subdivision | Colombie. |
| 9 (RLIN) | 9665 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | M�edias et paix |
| Geographic subdivision | Colombie. |
| 9 (RLIN) | 9666 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | M�edias et guerre |
| Geographic subdivision | Colombie. |
| 9 (RLIN) | 9667 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | R�evoltes |
| Geographic subdivision | Colombie. |
| 9 (RLIN) | 9668 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | HISTORY |
| Geographic subdivision | Latin America |
| -- | South America. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Counterinsurgency |
| Source of heading or term | fast |
| 9 (RLIN) | 7653 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Insurgency |
| Source of heading or term | fast |
| 9 (RLIN) | 9335 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and peace |
| Source of heading or term | fast |
| 9 (RLIN) | 9669 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and war |
| Source of heading or term | fast |
| 9 (RLIN) | 9670 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Politics and government |
| Source of heading or term | fast |
| 9 (RLIN) | 5170 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Propaganda |
| Source of heading or term | fast |
| 9 (RLIN) | 4753 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Colombia |
| Source of heading or term | fast |
| -- | https://id.oclc.org/worldcat/entity/E39PBJw4Fqg34rWwgmFXfvKKh3 |
| 648 #7 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Chronological term | Since 1974 |
| Source of heading or term | fast |
| 9 (RLIN) | 9671 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Fattal, Alexander L. |
| Title | Guerrilla marketing. |
| Place, publisher, and date of publication | Chicago ; London : The University of Chicago Press, 2018 |
| International Standard Book Number | 9780226590509 |
| Record control number | (DLC) 2018019138 |
| -- | (OCoLC)1035215907 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Chicago studies in practices of meaning. |
| 9 (RLIN) | 8845 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1796103">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1796103</a> |
| 938 ## - | |
| -- | De Gruyter |
| -- | DEGR |
| -- | 9780226590783 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 1796103 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 15529767 |
| 994 ## - | |
| -- | 92 |
| -- | N$T |
No items available.