Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
- 0072539097 (alk. paper)
- 007286057X (alk. paper)
- 0071214305 (International ed.)
- HF5415.1 .B4155 2004
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u Campus General Stacks | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C6 | Available | Z000289 | ||
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C7 | Available | Z000292 | ||
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C8 | Available | Z000291 | ||
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C9 | Available | Z000290 | ||
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) | C3 | Available | Z000295 | ||
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Zetech Library - Nairobi City Campus Reference | Non-fiction | HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) | C4 | Available | Z000294 | ||
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Zetech Library - Nairobi City Campus Reference | Non-fiction | HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) | C2 | Available | Z000296 | ||
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Zetech Library - Nairobi City Campus Reference | Non-fiction | HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) | C5 | Available | Z000293 | ||
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Zetech Library - Nairobi City Campus Reference | Non-fiction | HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) | C1 | Available | Z000297 |
Includes bibliographical references and indexes.
Part one: marketing in a dynamic environment -- Part two: buying a behavior : Part three: marketing research and marketing market segmentation -- Part four: product service concepts and strategies --Part five: pricing concepts and strategies -- Part six: marketing channels and logistics -- Part seven : integrated marketing communications.
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