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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010.Edition: 13th editionDescription: xii, 167p. : 24 cmISBN:
  • 9780137006694
Subject(s): LOC classification:
  • HF5415 .K636 2010
Contents:
Creating excitement and value -- Analyzing marketing opportunities and developing strategies -- Developing the marketing mix -- Extending marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C1 Available Z000173
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C2 Available Z000174
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C3 Available Z000175
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C4 Available Z000176
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C5 Available Z000177
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C6 Available Z000178
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C7 Available Z000179
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K636 2010 (Browse shelf(Opens below)) C8 Available Z000180
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5414 .K636 2010 (Browse shelf(Opens below)) C.9 Available Z007764

Includes Index

Creating excitement and value -- Analyzing marketing opportunities and developing strategies -- Developing the marketing mix -- Extending marketing.

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