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Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy.

By: Contributor(s): Material type: Continuing resourceContinuing resourcePublication details: New York : McGrawhill ; 2005.Edition: 2005-2006 edDescription: vii, 204p. : ill. ; 26 cmISBN:
  • 0072864710
ISSN:
  • 1099-5579
Subject(s): LOC classification:
  • HF5415.13 .M69 2005
Contents:
Marketing value to consumers, firms, and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Ethical marketing in a consumer oriented world : Appraisal and challenges.
Summary: "Clippings from the popular business press."
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books Zetech Library - Nairobi City Campus General Stacks Non-fiction HF 5415.13 .M69 2005 (Browse shelf(Opens below)) C1 Available Study guide Z000379
Books Books Zetech Library - Nairobi City Campus General Stacks Non-fiction HF 5415.13 .M69 2005 (Browse shelf(Opens below)) C2 Available Study guide Z000378
Books Books Zetech Library - Nairobi City Campus General Stacks Non-fiction HF 5415.13 .M69 2005 (Browse shelf(Opens below)) C3 Available Study guide Z000377

Includes bibliographical references.

Marketing value to consumers, firms, and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Ethical marketing in a consumer oriented world : Appraisal and challenges.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

Title from title page.

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