Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN:

0072865784 (alk. paper)

Subject(s):

Marketing

LOC classification:

HF5415 .D92 2006

Online resources:

Contents:

Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HF 5415 .D92 2006 (Browse shelf(Opens below))	Available		Z001313

Includes bibliographical references (p. 652-660) and index.

Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers.

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