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Marketing management / Philip Kotler and Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson/Prentice Hall, 2012.Edition: 14th edDescription: 679 p. : ill. (some col.) ; 29 cmISBN:
  • 9780273753360
Subject(s): LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u Campus General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C5 Available Z002829
Books Books Zetech Library - Nairobi City Campus General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C1 Available Z002833
Books Books Zetech Library - Nairobi City Campus General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C3 Available Z002831
Books Books Zetech Library - Ruiru Campus General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C2 Available Z002832
Books Books Zetech Library - Ruiru Campus General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C4 Available Z002830

Includes bibliographical references and indexes.

Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

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