E-business and E-commerce management /
Material type: TextPublication details: Harlow, England : FT Prentice hall, 2011.Edition: 5th edDescription: xxvii, 733 p. : col. ill. ; 24 cmISBN:- 9780273752011
- HF5548.32 .C472 2011
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5548.32 .C472 2011 (Browse shelf(Opens below)) | Available | Z003137 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5548.32 .C472 2011 (Browse shelf(Opens below)) | Available | Z003695 |
Includes index.
Introduction to e-business and e-commerce--marketing analysis for e-commerce--E-business infrastructure--E-environment--E-business strategy--Supply chain management--E-procurement--E-marketing--Customer relationship management--Change management--Analysis and design--E-business service implementation and optimization.
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