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Essentials of marketing / Frances Brassington, Stephen Pettitt.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson, 2013.Edition: 3rd edDescription: xvi, 608 p. : col. ill. ; 27 cmISBN:
  • 9780273727644 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415 .B6336 2013
Contents:
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u Campus General Stacks Non-fiction HF5415 .B6336 2013 (Browse shelf(Opens below)) C3 Available Z004312
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .B6336 2013 (Browse shelf(Opens below)) C1 Available Z004310
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .B6336 2013 (Browse shelf(Opens below)) C2 Available Z004311

Includes bibliographical references and indexes.

Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.

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