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Marketing management / Philip Kotler ... [et al.].
Material type:
TextPublication details: Harlow, England ; New York : Pearson/Prentice Hall, 2013.Edition: 14th edDescription: 679 p. : ill. (some col.) ; 29 cmISBN: - 9780273779834
- HF5415.13 .M35224 2013
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Zetech Library - TRC Reference | Non-fiction | HF5415.13 .M35224 2013 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003298 |
Includes bibliographical references and indexes.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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