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Marketing management / Philip Kotler ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson/Prentice Hall, 2013.Edition: 14th edDescription: 679 p. : ill. (some col.) ; 29 cmISBN:
  • 9780273779834
Subject(s): LOC classification:
  • HF5415.13 .M35224 2013
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference Non-fiction HF5415.13 .M35224 2013 (Browse shelf(Opens below)) C1 Not For Loan Z003298

Includes bibliographical references and indexes.

Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

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