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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014.Edition: 14th Global edDescription: 636p. (various paging): ill. (chiefly col.) ; 28 cmISBN:
  • 9780273779827
Subject(s): LOC classification:
  • HF5415 .K6314 2013
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u Campus General Stacks Non-fiction HF5415 .K6314 2013 (Browse shelf(Opens below)) C1 Available Z003398
Books Books Zetech Library - Ruiru Campus Reference Non-fiction HF5415 .K6314 2013 (Browse shelf(Opens below)) C1 Not For Loan Z003395
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .K6314 2013 (Browse shelf(Opens below)) C2 Available Z003396
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .K6314 2013 (Browse shelf(Opens below)) C3 Lost Checked out 13/04/2016 03397

Includes Index

Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.

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