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Marketing : an introduction / Gary Armstrong,

By: Contributor(s): Material type: TextTextPublication details: Boston: Pearson; c2011.Edition: 10th edDescription: 644 p. : ill. (some col.) ; 29 cmISBN:
  • 100273750011
  • 9780273750017
Subject(s): LOC classification:
  • HF5415 .A7 2011
Contents:
Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.8 Available Z004863
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.9 Available Z004858
Books Books Zetech Library - Pioneer Reference Reference HF5415.A72011 (Browse shelf(Opens below)) C.1 Not For Loan Z004856
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.2 Available Z004859
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.3 Available Z004861
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.7 Available Z004864
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.10 Available Z004857
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415 .A76 2012 (Browse shelf(Opens below)) C.10 Available Z007597
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.4 Available Z004862
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.5 Available Z004860
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.A72011 (Browse shelf(Opens below)) C.6 Available Z004865

Includes bibliographical references and index.

Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.

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