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Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

By: Contributor(s): Material type: TextTextPublication details: New York : Longman, c2000.Description: xx, 373 p. ; 24 cmISBN:
  • 0321011376 (pbk.)
Subject(s): LOC classification:
  • P96.A86 W48 2000
Contents:
Introduction to media writing -- Research in communication -- Interviewing -- Basics of writing and editing -- Law and ethics -- Basic news stories -- Reporting -- Obituaries, rewrites and roundups -- Feature writing -- Writing broadcast -- Reporting for radio and television -- Public relations writing -- Organizational media -- News media -- Promotional media -- Media writing in the 21st century.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference P96.A86 W48 2000 (Browse shelf(Opens below)) C.1 Not For Loan Z005176
Books Books Zetech Library - TRC General Stacks Non-fiction P96.A86 W48 2000 (Browse shelf(Opens below)) C.2 Available Z005174
Books Books Zetech Library - TRC General Stacks Non-fiction P96.A86 W48 2000 (Browse shelf(Opens below)) C.3 Available Z005175

Includes bibliographical references and index.

Introduction to media writing -- Research in communication -- Interviewing -- Basics of writing and editing -- Law and ethics -- Basic news stories -- Reporting -- Obituaries, rewrites and roundups -- Feature writing -- Writing broadcast -- Reporting for radio and television -- Public relations writing -- Organizational media -- News media -- Promotional media -- Media writing in the 21st century.

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