Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Material type:
TextPublication details: New York : Longman, c2000.Description: xx, 373 p. ; 24 cmISBN: - 0321011376 (pbk.)
- P96.A86 W48 2000
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| P96.A86 .S76 2014 Writing for mass media / | P96.A86 .S76 2014 Writing for mass media / | P96.A86 W48 2000 Mediawriting : print, broadcast, and public relations / | P96.A86 W48 2000 Mediawriting : print, broadcast, and public relations / | P96.I5 .G53 2020 Global communication : a multicultural perspective / | P96.L5 .M37 2020 Global communication: theories , stakeholders, and trends / | P 96.L62.Z4 1992 Appropriate Media for training and development/ |
Includes bibliographical references and index.
Introduction to media writing -- Research in communication -- Interviewing -- Basics of writing and editing -- Law and ethics -- Basic news stories -- Reporting -- Obituaries, rewrites and roundups -- Feature writing -- Writing broadcast -- Reporting for radio and television -- Public relations writing -- Organizational media -- News media -- Promotional media -- Media writing in the 21st century.
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