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Marketing for tourism / J. Christopher Holloway.

By: Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2004.Edition: 4th edDescription: xvii, 510 p. : ill. (some col.), 1 map ; 25 cmISBN:
  • 0273682296
Subject(s): LOC classification:
  • G155.A1 H647 2004
Contents:
The marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism --The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and tourism -- Direct marketing: theory and practice -- Public relations and its uses in the tourism industry -- Marketing control.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u Campus General Stacks Non-fiction G 155 .A1H647 2004 (Browse shelf(Opens below)) C1 Available Z000905
Books Books Zetech Library - Mang'u Campus General Stacks Non-fiction G 155 .A1H647 2004 (Browse shelf(Opens below)) C2 Available Z000906
Books Books Zetech Library - Nairobi City Campus General Stacks Non-fiction G 155 .A1H647 2004 (Browse shelf(Opens below)) C1 Available Z000903
Books Books Zetech Library - Nairobi City Campus General Stacks Non-fiction G 155 .A1H647 2004 (Browse shelf(Opens below)) C2 Checked out 13/11/2025 Z000904
Books Books Zetech Library - Ruiru Campus General Stacks G 155 .A1H647 2004 (Browse shelf(Opens below)) C2 Available Z004267
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction G 155 .A1H647 2004 (Browse shelf(Opens below)) C3 Available Z004269
Browsing Zetech Library - Nairobi City Campus shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
G155 .A1C674 2010 Tourism : the busines of travel / G 155 .A1G49 2004 Global tourism / G 155 .A1G49 2004 Global tourism / G 155 .A1H647 2004 Marketing for tourism / G 155 .A1H647 2004 Marketing for tourism / G155 .A1H657 2002 The business of tourism / G155 .A1 M53 1998 Sustainable tourism :

Includes bibliographical references (p. 494-497) and index.

The marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism --The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and tourism -- Direct marketing: theory and practice -- Public relations and its uses in the tourism industry -- Marketing control.

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