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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2006.Edition: 3rd edDescription: vii, 88p. : . ill. ; 29 cmISBN: - 0074716107
- HF5823 .B387 2006
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Zetech Library - TRC Reference | Non-fiction | HF5823.B387 2006 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z005279 |
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| HF5718.5.J64 2002 Writing proposals : a rhetoric for managing change / | HF5719 .M375 1996 Effective writing : | HF5721.B483 1997 Writing effective letters and memos / | HF5823.B387 2006 Advertising and promotion : | HF5837 .S45 2002 Promotion and integrated marketing communications / | HG173 .D283 2005 Intermediate financial theory / | HG181 .M558 2012 Financial markets and institutions / |
includes index.
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