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Public relations / Frank Jefkins; Daniel Yadin, revised and edited.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education, 1998.Edition: 5th edDescription: ix, 293 pages : ill. ; 21 cmISBN:
  • 9780273634324
Subject(s): LOC classification:
  • HM263 .J45 1998
Contents:
History of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of public relations -- New developments and trends.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer Reference Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C3 Not For Loan Z000633
Books Books Zetech Library - Pioneer Reference Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C4 Available Z000636
Books Books Zetech Library - Pioneer General Stacks Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C5 Available 00637
Books Books Zetech Library - TRC General Stacks Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C.7 Available Z008143
Books Books Zetech Library - TRC General Stacks Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C.8 Available Z008149
Books Books Zetech Library - TRC General Stacks Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C.9 Available Z008148
Books Books Zetech Library - TRC General Stacks Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C.10 Available Z008147
Books Books Zetech Library - TRC General Stacks Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C.6 Available Z007426
Books Books Zetech Library - TRC Reference Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C1 Checked out Not For Loan 01/10/2024 Z000635
Books Books Zetech Library - TRC Reference Non-fiction HM 263 .J45 1998 (Browse shelf(Opens below)) C2 Not For Loan Z000634
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HM 263 .D38 2007 Mastering public relations / HM263 .H425 1990 All about public relations : how to build business success on good communications / HM 263 .J45 1998 Public relations / HM 263 .J45 1998 Public relations / HM 263 .J45 1998 Public relations / HM 263 .J45 1998 Public relations / HM 263 .J45 1998 Public relations /

Includes index.

History of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of public relations -- New developments and trends.

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