Public relations / Frank Jefkins; Daniel Yadin, revised and edited.
Material type: TextPublication details: Harlow : Pearson Education, 1998.Edition: 5th edDescription: ix, 293 pages : ill. ; 21 cmISBN:- 9780273634324
- HM263 .J45 1998
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Includes index.
History of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of public relations -- New developments and trends.
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