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Marketing : an introduction / Gary Armstrong & Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009.Edition: 9th edDescription: xxxiii, 502, [118] p. : col. ill. ; 28 cmISBN:
  • 9780136021131
LOC classification:
  • HF5415 .K625 2009
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Fiction Non-fiction HF5415 .K625 2009 (Browse shelf(Opens below)) C.1 Available Z005652

Includes bibliographical references (p. R1-R23)
and indexes.

Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.

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