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Marketing : an introduction / Gary Armstrong & Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009.Edition: 9th edDescription: xxxiii, 502, [118] p. : col. ill. ; 28 cmISBN: - 9780136021131
- HF5415 .K625 2009
Contents:
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Zetech Library - Ruiru Campus Fiction | Non-fiction | HF5415 .K625 2009 (Browse shelf(Opens below)) | C.1 | Available | Z005652 |
Includes bibliographical references (p. R1-R23)
and indexes.
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and marketing mix -- Extending marketing.
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