Marketing for hospitality and tourism / Kotler et al.
Material type:
- 9781292020037
- TX911.3.M3 .K68 2014
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Nairobi City Campus Reference | Non-fiction | TX911.3 .M3 K68 2014 (Browse shelf(Opens below)) | C1 | Available | Z001479 | ||
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Zetech Library - Ruiru Campus Reference | Non-fiction | TX911.3 .M3 K68 2014 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z007319 |
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TX911.3 .M27 .L55 2010 Food and beverage service / | TX 911.3.M27 .M43 2000 The business of hotels / | TX 911.3.M273 M4 2000 The business of hotels / | TX911.3 .M3 K68 2014 Marketing for hospitality and tourism / | TX 911.3.N44 2002 Marketing and sales strategies for hotels and travel trade / | TX911.3 .P4.B38 2006 Human resource management for tourism, hospitality and leisure : | TX 911.3.P4.B64 2005 Human resources management in the hospitality industry : an introductory guide / |
Includes bibliographical references and index.
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand
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