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Marketing / Gary Armstrong,

By: Contributor(s): Material type: TextTextPublication details: Australia : Pearson Education Australia, c2001.Edition: 5th edDescription: xxiii, 882 p. : ill. (some col.) ; 29 cmISBN:
  • 9781740092685
Subject(s): LOC classification:
  • HF5415 .K6 2001
Contents:
Understanding marketing and the marketing process -- Identifying marketing opportunities and developing strategies -- Developing the extended marketing mix -- Competitive marketing strategies -- Marketing science and practice.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks HF5415 .K6 2001 (Browse shelf(Opens below)) C.1 Available Z005974

Includes bibliographical references and index.

Understanding marketing and the marketing process -- Identifying marketing opportunities and developing strategies -- Developing the extended marketing mix -- Competitive marketing strategies -- Marketing science and practice.

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