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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2001.Description: 498p. : ill. (chiefly col.) ; 28 cmISBN:
  • 1740092627
  • 1740092627
Subject(s): LOC classification:
  • HF5415 .K6314 2001
Contents:
Understanding marketing and the marketing process -- Analyzing marketing opportunities and developing strategies -- Developing marketing strategy and the marketing mix -- Extending marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .K6314 2001 (Browse shelf(Opens below)) C.1 Available Z006087

Includes Index

Understanding marketing and the marketing process -- Analyzing marketing opportunities and developing strategies -- Developing marketing strategy and the marketing mix -- Extending marketing.

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