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Consumer behaviour : a European perspective / Michael Solomon.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson Education, Inc, 2011.Edition: 3rd edDescription: 700p. : col. ill. ; 27 cmISBN:
  • 9780273687528
Other title:
  • Consumer behavior
Subject(s): LOC classification:
  • HF5415.33.E85 .S65 2006
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.33.E85S65 2006 (Browse shelf(Opens below)) C.1 Available Z006936
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.33.E85S65 2006 (Browse shelf(Opens below)) C.2 Available Z007256

Includes bibliographical references and indexes.

Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.

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