Basic Marketing : a managerial perspective / Pascale, G. Quester.

By:

Contributor(s):

Material type: Text

TextPublication details: Australia : McGraw-Hill, c2001.Edition: 3rd edDescription: xvi, 743 p. : ill. ; 28 cmISBN:

LOC classification:

Contents:

Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5415.13 .Q47 2001 (Browse shelf(Opens below))	C.1	Available		Z007609

Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling.

There are no comments on this title.

to post a comment.