Public relations : principles and practice / [edited by] Philip J. Kitchen.
Material type:
- 1861520913
- HM263 .K5 1997
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u Campus General Stacks | HM 263.K5 2010 (Browse shelf(Opens below)) | C6 | Available | Z010012 | |||
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Zetech Library - Nairobi City Campus General Stacks | HM 263.K5 2010 (Browse shelf(Opens below)) | C4 | Available | 02734 | |||
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Zetech Library - Nairobi City Campus General Stacks | HM 263.K5 2010 (Browse shelf(Opens below)) | C6 | Checked out | 16/11/2023 | Z002736 | ||
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HM 263.K5 2010 (Browse shelf(Opens below)) | C3 | Available | Z002625 | ||
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Zetech Library - Nairobi City Campus General Stacks | Non-fiction | HM 263.K5 2010 (Browse shelf(Opens below)) | C1 | Checked out | 17/02/2025 | Z000507 | |
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Zetech Library - Ruiru Campus General Stacks | HM 263.K5 2010 (Browse shelf(Opens below)) | C5 | Available | Z002735 | |||
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Zetech Library - Ruiru Campus Reference | Non-fiction | HM 263.K5 2010 (Browse shelf(Opens below)) | C2 | Available | Z000508 |
Includes bibliographical references (p. 307-320) and index.
Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.
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