Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Strategic management and competitive advantage : concepts and cases / Jay B. Barney & William S. Hesterly.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson, c2019.Edition: 6th edDescription: 390p. : col.ill. ; 25 cmISBN:
  • 9781292258041
LOC classification:
  • HD30.28 .B37 2019
Contents:
What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference Reference HD30.28 .B37 2019 (Browse shelf(Opens below)) C.1 Not For Loan Z009081
Books Books Zetech Library - TRC General Stacks Non-fiction HD30.28 .B37 2019 (Browse shelf(Opens below)) C.2 Available Z009082
Books Books Zetech Library - TRC General Stacks Non-fiction HD30.28 .B37 2019 (Browse shelf(Opens below)) C.3 Available Z010877

Includes index.

What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.

There are no comments on this title.

to post a comment.