Strategic management concepts : a competitive advantage approach / Fred, R. David & Forest, R. David.
Material type: TextPublication details: Boston : Pearson, c2017.Edition: 16th edDescription: 420p. : col. ill. ; 28 cmISBN:- 9781292164977
- HD30.28 .D38 2017
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u Reference | Reference | HD30.28 .D38 2017 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z009086 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HD30.28 .D38 2017 (Browse shelf(Opens below)) | C.2 | Available | Z009087 |
Includes index.
Strategic management essentials -- Outside-USA strategic planning -- Ethics, social responsibility, and sustainability -- Types of strategies -- Vision and mission analysis -- The internal audit -- The external audit -- Strategy generation and selection -- Strategy implementation -- Strategy execution -- Strategy monitoring.
There are no comments on this title.