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E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.

By: Material type: TextTextPublication details: New York : Pearson Education, 2007.Edition: 3rd edDescription: xxviii, 663p.: ill.; 23cmISBN:
  • 1405847069
Other title:
  • Ebusiness and ecommerce management
Subject(s): LOC classification:
  • HF5548.32 .C472 2007.
Contents:
Introduction to e- business and e- commerce-- E-commerce fundamentals -- E- business infrastructure -- E- environment-- E- business strategy -- Supply chain management -- E-procurement-- E- marketing -- Customer relationship management -- Change management -- Analysis and design -- Implemetation and maintenance.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Nairobi City Campus Reference Non-fiction HF 5548 .32 .C472 2007 (Browse shelf(Opens below)) C1 Available Z001350

Includes bibliographical references and index.

Introduction to e- business and e- commerce-- E-commerce fundamentals -- E- business infrastructure -- E- environment-- E- business strategy -- Supply chain management -- E-procurement-- E- marketing -- Customer relationship management -- Change management -- Analysis and design -- Implemetation and maintenance.

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