E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.
Material type:
TextPublication details: New York : Pearson Education, 2007.Edition: 3rd edDescription: xxviii, 663p.: ill.; 23cmISBN: - 1405847069
- Ebusiness and ecommerce management
- HF5548.32 .C472 2007.
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Zetech Library - Pioneer Reference | Non-fiction | HF 5548 .32 .C472 2007 (Browse shelf(Opens below)) | C1 | Available | Z001350 |
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| HF 5547 .S24 2009 Office administration simplified / | HF 5547 .S24 2209 Office administration simplified / | HF 5547 .S24 2209 Office administration simplified / | HF 5548 .32 .C472 2007 E-business and e-commerce management : | HF 5549 .C38 1993 Managing human resources : | HF5549 .C6 2002 Personnel and human resource management / | HF5549 .H78413 2010 Human resource management : a contemporary approach / |
Includes bibliographical references and index.
Introduction to e- business and e- commerce-- E-commerce fundamentals -- E- business infrastructure -- E- environment-- E- business strategy -- Supply chain management -- E-procurement-- E- marketing -- Customer relationship management -- Change management -- Analysis and design -- Implemetation and maintenance.
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