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Strategic management and competitive advantage : concepts and cases / Jay B. Barney & William S. Hesterly.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson, c2019.Edition: 6th edDescription: 390p. : col.ill. ; 25 cmISBN:
  • 9781292258041
LOC classification:
  • HD30.28 .B37 2019
Contents:
What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.
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Includes index.

What is strategy and the strategic management process? -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Cost leadership -- Product differentiation -- Flexibility and real options -- Vertical integration -- Corporate diversification -- Organizing to implement corporate diversification -- Strategic alliances -- Mergers and acquisitions.

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