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American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.

By: Contributor(s): Material type: TextTextPublication details: Jefferson, N.C. : McFarland & Co., c2003.Description: xii, 288 p. ; 23 cmISBN:
  • 9780786415441
Subject(s): DDC classification:
  • 338.8/8973051 21
LOC classification:
  • HD2910 .S74 2003
Contents:
The Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HD2910 .S74 2003 (Browse shelf(Opens below)) Available Z011766

Includes bibliographical references (p. 270-286) and index.

The Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.

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