American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.
Material type: TextPublication details: Jefferson, N.C. : McFarland & Co., c2003.Description: xii, 288 p. ; 23 cmISBN:- 9780786415441
- 338.8/8973051 21
- HD2910 .S74 2003
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD2910 .S74 2003 (Browse shelf(Opens below)) | Available | Z011766 |
Includes bibliographical references (p. 270-286) and index.
The Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.
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