TY  - BOOK
AU  - Kotler,Philip
AU  - Brown,Linden
AU  - Adam,Stewart
AU  - Armnstrong,Gary
TI  - Marketing
SN  - 9781740092685
AV  - HF5415 .K6 2001
PY  - 2001///
CY  - Australia
PB  - Pearson Education Australia
KW  -  
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Understanding marketing and the marketing process -- Identifying marketing opportunities and developing strategies -- Developing the extended marketing mix -- Competitive marketing strategies -- Marketing science and practice
ER  -