TY  - BOOK
AU  - Vald�es,M.Isabel
AU  - Moya,Steve
TI  - Win! the Hispanic market: strategies for business growth 
SN  - 146194371X
AV  - HC110.C6 W56 2012
U1  - 658.8348 23
PY  - 2012///
CY  - Ithaca, N.Y.
PB  - Paramount Market Pub.
KW  - Hispanic American consumers
KW  - United States
KW  - Latin Americans
KW  - Target marketing
KW  - Marketing research
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; When the future meets today; Steve Moya --; Business growth and sustainability are Hispanic!; M. Isabel Vald�es --; Why Wall Street will look at your Hispanic strategy; Michael Klein and David Wellisch --; Why Hispanics in the boardroom today?; Carlos Orta --; Diversity as an engine of innovation; Alison Kenney Paul --; S-M-A-R-T growth through opportunity right-sizing; Carlos Santiago --; Challenges for agencies, marketers, and CEOs; Jessica Pantanini --; Retailing for success- in-culture; Marie Quintana --; Building Latino customer relationships; Gabriela Alc�antara-Diaz --; The best kept secret; authentic Hispanic supermarkets; Don Longo --; 21st century segmentation for a multi-dimensional consumer; C�esar M. Melgoza --; Hispanic audience measurement today; Douglas Darfield --; Doing Hispanic media the right way; Roberto Orci --; The Hispanic digital marketing opportunity; Lee Vann --; Building deep connections with Latinas; Lucia Ballas-Traynor --; Leveraging Hispanic newspaper platforms to build your ROI; Martha Montoya --; The art that needs to change; Federico Subervi and M. Isabel Vald�es --; Jumping over the digital divide; Carlos Garcia --; Social metrics that 'matter'- deepening brand connections through social impact; Derene Allen
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642723
ER  -