TY  - BOOK
AU  - Fattal,Alexander L.
TI  - Guerrilla marketing: counterinsurgency and capitalism in Colombia 
T2  - Chicago studies in practices of meaning
SN  - 9780226590783
AV  - F2279 .F387 2018eb
U1  - 986.106/34 23
PY  - 2018///
CY  - Chicago, London
PB  - The University of Chicago Press
KW  - Fuerzas Armadas Revolucionarias de Colombia
KW  - fast
KW  - Propaganda
KW  - Colombia
KW  - Counterinsurgency
KW  - Mass media and peace
KW  - Mass media and war
KW  - Insurgency
KW  - Propagande
KW  - Colombie
KW  - Contre-r�ebellion
KW  - M�edias et paix
KW  - M�edias et guerre
KW  - R�evoltes
KW  - HISTORY
KW  - Latin America
KW  - South America
KW  - bisacsh
KW  - Politics and government
KW  - 1974-
N1  - Includes bibliographical references and index; An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model
N2  - "This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher; Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1796103
ER  -