TY - BOOK AU - Sinykin,Dan TI - Big fiction: how conglomeration changed the publishing industry and American literature T2 - Literature now SN - 9780231550062 AV - Z480.F53 S56 2023 U1 - 070.50973/0904 23/eng/20230601 PY - 2023///] CY - New York PB - Columbia University Press KW - Fiction KW - Publishing KW - United States KW - History KW - 20th century KW - Publishers and publishing KW - Economic aspects KW - Mergers KW - American fiction KW - History and criticism KW - 21st century KW - Authors and publishers KW - Books and reading KW - fast KW - Criticism, interpretation, etc KW - Electronic books N1 - Includes bibliographical references and index; Mass Market (I): How Mass-Market Books Changed Publishing -- Mass Market (II): How the Mass Market Won the World, Lost Its Soul -- Then Lost the World -- Trade (I): How Women Resisted Sexism and Reinvented the Novel -- Trade (II): How Literary Writers Embraced Genre -- Nonprofit: How Rebels Found Funding and Rejected New York -- Independent: How W.W. Norton Stayed Free and Housed the Misfits N2 - "In the late 1950s, Random House editor Jason Epstein would talk jazz with authors like Ralph Ellison while pouring drinks in his office. By the late 1960s, he was poring over profit-and-loss statements. What happened? Beginning in 1965 after RCA bought Random House and then with subsequent purchases of publishing companies by multinational conglomerates, the business of publishing started to change. With more of an emphasis on rationalization, many publishers began to focus on genre and brand name authors. However, amidst a changing marketplace, other publishers found new avenues and possibilities to publish literary and experimental fiction. In Big Fiction, Dan Sinykin examines how changes in the publishing industry affected fiction and literary form. Beginning with RCA's purchase of Random House in 1965 to the invention of the Amazon Kindle in 2007, Sinkyin reveals how power situated in multinational media conglomerates and disseminated through the book publishing industry has influenced what kind of fiction and authors get published. In considering how publishers pursued profits and prestige, Sinykin examines four different sectors of the industry: mass market books and the rise of superstar authors such as Danielle Steel; the changing focus of Random House as a trade publisher; the rise of nonprofits such as Graywolf; and the employee-owned Norton. He also considers how women and writers of color navigated shifts in the publishing industry and allegorized their experiences in their fiction"-- UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3623094 ER -