TY  - BOOK
AU  - Johnson,Gerry
TI  - Exploring strategy
SN  - 9780273737025
AV  - HD30.28 .J648 2011
PY  - 2011///
CY  - England
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index; The strategic position -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- strategic choices --  Business Strategy -- Corporate strategy -- International strategy -- Innovation and entrepreneurship -- Mergers and alliances -- Strategy in action -- Evaluating strategies -- Strategy development process -- Organizing for success -- Leadership and strategic change -- The practice of Strategy
ER  -