TY  - BOOK
AU  - Kotler, Philip/
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Marketing management
SN  - 9780273718567
AV  - HF5415.13 .M35224 2009
PY  - 2009///
CY  - Harlow, England, New York
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Management
N1  - Includes bibliographical references and indexes; Part one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands  -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth
ER  -