Data-driven decisions : a practical toolkit for Librarians and Information Professionals / Amy Stubbing

Description based upon print version of record.

Includes bibliographical references and index.

Cover -- Praise for Data-Driven Decisions -- Title Page -- Copyright -- Dedication -- Contents -- Figures and Tables -- Contributors -- Acknowledgements -- Part 1: Background -- 1 Introduction -- About the author -- The wider context -- The what, the why and the where of the data-driven decision process -- The toolkit? -- Going further -- What will you get from this book? -- 2 Using the Toolkit -- Getting started -- Book layout -- The model -- A circular approach -- Part 2: The Toolkit -- 3 Step 1: Identify -- Introduction -- Data needs -- Data queries -- Data sources -- Time to practise

4 Step 2: Collect -- Introduction -- Choosing your data -- Data collection methods -- Summary -- 5 Step 3: Map -- Introduction -- What is mapping? -- Making data comparable (normalising) -- Visualisation -- Creating a map of your data -- Summary -- 6 Step 4: Analyse -- Introduction -- What is analysis? -- Understand context -- Conclusions -- Summary -- 7 Step 5: Act -- Introduction -- What is the action step? -- Sharing data -- Planning actions -- Summary -- 8 Step 6: Review -- Introduction -- Why do we review? -- What do we review? -- How to review and questions to explore.

Make the changes -- What next? -- Part 3: Going Further -- 9 Moving from a Transactional to a Transformational Service Using Data -- Introduction -- Why lead with data? -- Transactional vs transformational work -- Data-led culture -- Data with compassion -- Case study -- 10 Collection Mapping for Collection Management -- Introduction -- Understanding your collection as a concept -- Collection mapping -- Conclusion -- 11 User Experience and Qualitative Data -- Introduction -- What is UX? -- Undertaking UX research in a library -- The UX techniques -- Ethics of research -- Recruiting participants

Analysis -- Now write it up! -- What next? -- Words of caution -- This is the beginning -- 12 Alternative Data Sources: Using Digital and Social Media to Inform Management Decisions in Your Library -- Introduction -- Libraries and social media -- Social media terminology and background -- What sort of data are we talking about? -- Data from social media marketing activity -- User engagement data and dialogue (outcomes measurement and evaluation) -- Service improvements and customer services -- Altmetrics -- Web-based analytics -- Summary

13 Starting from Scratch: Building a Data Culture at the University of Westminster -- Background -- Overnight opening case study -- Lessons learned and reflection -- 14 Back to the Drawing Board: How Data Visualisation Techniques Informed Service Delivery during the COVID-19 Pandemic -- Setting the scene -- Background -- Piktochart -- Power BI -- Case study: the pandemic -- Final thoughts -- Appendix -- Bibliography -- Index

This book guides readers from the very start of their journey in discovering data and all its uses to implementing data collection, analysis and review for decision making and service development. It's a practical, no-nonsense guide to demystify and equip any information professional with the tools to start their own data-driven decision practice.

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