Globalization [electronic resource].

Globalization. A Threat to Cultural Diversityin Southern Ethiopia?; Table of contents; Introduction; Methodology; Major approaches to cultural globalization; The setting; Influences of American popular culture; Global consumer culture; Clothing; Influences of tourism; Influences on indigenous knowledge; Formal education through schooling; Influences of Christian missionary organizations; Conclusion; Bibliography; List of figures; Annex 1; Annex 2; Annex 3; Annex 4; The Author.

HauptbeschreibungThere are numerous ethnic groups in southern Ethiopia of which most also speak their own language and have distinct cultural trades. But how would the future of the different ethnic groups and their cultural heritage look like in the face of globalization processes? Is this cultural and linguistic diversity now diminishing through globalization processes and becoming replaced by a homogenous "global culture"?This study examines whether the cultures of southern Ethiopia are being penetrated by American popular culture, local cultural products are threatened with extinction and.

Description based on print version record.