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Kicking center : gender and the selling of women's professional soccer / Rachel Allison.

By: Material type: TextTextSeries: Critical issues in sport and societyPublisher: New Brunswick, New Jersey : Rutgers University Press, [2018]Copyright date: �2018Description: 1 online resource (ix, 194 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0813591317
  • 9780813591315
Subject(s): Additional physical formats: Print version:: Kicking center.DDC classification:
  • 796.334 23
LOC classification:
  • GV944.5 .A44 2018eb
Online resources:
Contents:
Introduction: Kicking Center -- 1 Women's Soccer in the United States -- 2 Business or Cause? Contested Goals -- 3 We're Taking Over! Constructing the Fan Base -- 4 Image Politics and Media (In)Visibility -- Conclusion: Kicking Forward?
Summary: "Girls and young women participate in soccer at record levels and the Women's National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. In Kicking Center, Rachel Allison investigates a women's soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women's soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men's territory."--Publisher's website
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Includes bibliographical references (pages 173-185) and index.

Online resource; title from PDF title page (Ebook Central, viewed on July 12, 2019).

Introduction: Kicking Center -- 1 Women's Soccer in the United States -- 2 Business or Cause? Contested Goals -- 3 We're Taking Over! Constructing the Fan Base -- 4 Image Politics and Media (In)Visibility -- Conclusion: Kicking Forward?

"Girls and young women participate in soccer at record levels and the Women's National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. In Kicking Center, Rachel Allison investigates a women's soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women's soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men's territory."--Publisher's website

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