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1.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.13 .M369 2005. Zetech Library - Pioneer (3)Call number: HF 5415.13 .M369 2005, ... Zetech Library - TRC (2)Call number: HF 5415.13 .M369 2005, ...
2.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.1 .B4155 2004. Zetech Library - Pioneer (8)Call number: HF 5415.1 .B4155 2007, ...
3.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF 5415 .D92 2006.
4.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Zetech Library - Pioneer (3)Call number: HD 9980.5 .Z45 2006, ... Not available: Zetech Library - Pioneer: Checked out (1).
5.
Introduction to agricultural marketing / Robert E. Branson, Douglass G. Norvell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HD9005.B68 1983.
6.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : McGraw-Hill, c2004
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: HF 5415. 13 .P387 2004, ... Zetech Library - TRC (2)Call number: HF 5415. 13 .P387 2004, ...
7.
Principles and practice of marketing / jim blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, 2006
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.B4 2006. Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF 5415.B4 2006.
8.
Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415.2 .H3 2010. Zetech Library - TRC (2)Call number: HF5415.2 .H3 2010, ... Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF5415.2 .H3 2010.
9.
Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c2008
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415.13.P3242 2008. Zetech Library - TRC (1)Call number: HF5415.13.P3242 2008.
10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin ; c2012
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF5823 .B637 2012. Zetech Library - TRC (3)Call number: HF5823 .B637 2012, ... Items available for reference: Zetech Library - Pioneer: Not For Loan (1)Call number: HF5823 .B637 2012.
11.
International marketing / Philip R. Cateora. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. : McGraw Hill, 2002
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: HF 1416 .C375 2002, ... Zetech Library - TRC (2)Call number: HF 1416 .C375 2002, ... Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF 1416 .C375 2002.
12.
International marketing / Cateora, Philip R...[et.al]. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. : McGraw Hill, 2009
Availability: Items available for loan: Zetech Library - Mang'u (2)Call number: HF1416 .C375 2009, ... Zetech Library - Pioneer (1)Call number: HF1416 .C375 2009. Zetech Library - TRC (4)Call number: HF1416 .C375 2009, ... Items available for reference: Zetech Library - TRC: Not For Loan (2)Call number: HF1416 .C375 2009, ...
13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: Zetech Library - Mang'u (2)Call number: HF5823.B387 2009, ... Zetech Library - TRC (1)Call number: HF5823.B387 2009. Items available for reference: Zetech Library - Pioneer: Not For Loan (1)Call number: HF5823.B387 2009.
14.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2006
Availability: Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF5823.B387 2006.
15.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, c1998
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF1416.I54 1998.
16.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2007
Availability: Items available for loan: Zetech Library - TRC (5)Call number: HF5823.B387 2007, ...
17.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.13.G84 1982.
18.
Marketing : a practical approach / Peter Rix. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 2004
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415 .R5 2004.
19.
International marketing / Philip R. Cateora. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. : McGraw Hill, 2002
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF1416.C375 2012. Zetech Library - TRC (1)Call number: HF1416.C375 2012.
20.
Marketing : a practical approach / Peter Rix. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, c2007
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415 .R5 2007. Zetech Library - TRC (2)Call number: HF5415 .R5 2007, ...
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