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1.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.13 .M369 2005. Zetech Library - Pioneer (3)Call number: HF 5415.13 .M369 2005, ... Zetech Library - TRC (2)Call number: HF 5415.13 .M369 2005, ...
2.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. by
Edition: 2005-2006 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: New York : McGrawhill ; 2005
Availability: Items available for loan: Zetech Library - Pioneer (3)Call number: HF 5415.13 .M69 2005, ...
3.
Learning aid to accompany Basic marketing / McGuiggan by
Edition: 3rd Australian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2001
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415.13 .M34 2001. Zetech Library - TRC (1)Call number: HF5415.13 .M34 2001.
4.
Basic marketing : a marketing strategy planning approach / William D.perreault , Joseph P.Cannon and E. Jerome McCarthy. by
Edition: 19th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcraw-Hill, 2014
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415.13 .P47 2014. Zetech Library - TRC (2)Call number: HF5415.13 .P47 2014, ...
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